CRM Manager – German speaking

The Gaming department is responsible for revenues generated in all Casino products, and it is split into two main teams, which collaborate among themselves, the Operations Team and the CRM Team. The CRM team is in charge of the overall CRM strategy, handling customer communications through all stages of the customer life-cycle, using various communication channels. The main focus of the CRM Team is to increase the customer activity and value, while at the same time decreasing churn rates.

Main Responsebilities

As a Gaming CRM Manager, you will be responsible for the design and execution of campaigns for conversion, retention, churn prevention and reactivation of the company’s customers. You will work closely with internal and external stakeholders in order to guarantee engagement of customers with refreshing, perfectly executed campaigns and relevant communication cycles. Your main focus will be driving an increase in profitability by constantly optimizing the customer communication, website content and user experience.

• Implement and manage customer life cycle funnels for the company’s casino
• Build campaigns and user journeys using Exact Target
• Promotion planning and execution including pre/post-analysis
• Oversee campaign designs and write marketing copy
• Configure promotions in the various Casino supplier backoffices
• Run ad-hoc promotions
• Proactively improve and optimize customer communications
• Come up with new promotion mechanics and automations to drive market KPI’s
• Engage internal analysts in generating actionable insights using market and customer data

Requirements & Qualifications

• 1-2 years previous experience in this or a similar CRM role
• Good understanding of email cycles and customer life cycle management
• Passion for Casino and knowledge of Casino games (Slots, Table Games, Live Dealer)
• German native speaker with English fluency to business standard
• Willing to work on the weekend
• Good analytical skills coupled with effective communication
• Good html and Excel knowledge
• Ability to deliver results and outstanding service whilst working to tight timelines
• Self-starter with a positive, can-do attitude and good problem-solving skills

Benefits

• Agile and multicultural company with flat hierarchies
• Self-organised, self-responsible and entrepreneurial employees
• Competitive salary, Health and Dental Insurance, Performance Bonuses, Subsidised Parking, Sports incentives & Childcare
• Opportunities to develop and grow
• Relocation Assistance
• Office sea-views, social events, healthy treats, kitchen on every floor